2022 Sponsorship Opportunities


2022 Sponsorship Opportunities

2022 Sponsorship Opportunities

Connect with people who share your interests! Sponsors of The Cultural Landscape Foundation's (TCLF) programs, tours, conferences, and other events capitalize on opportunities to forge direct connections with landscape architects and allied professionals, their clients, and others who value great design.

Specifically, we can connect you through ...

• TCLF’s homepage, with nearly 800,000 unique visitors annually and 2.65 million page-views;
• Bi-monthly e-newsletters and dedicated e-blasts to more than 31,000 subscribers;
• Social media posts, with more than 75,000 followers combined;
• Printed ads in Landscape Architecture Magazine, with more than 60,000 readers;
• Feature stories in the online LAND newsletter of the American Society of Landscape Architects (ASLA), with a circulation of more than 31,000;
• Printed ad in Landscape Journal, which includes an online posting;
Press releases sent to more than 850 members of the media, with a direct link to your website; 
• Presentation opportunities to TCLF’s Board of Directors and Stewardship Council.

Programs and Sponsorship Opportunities for 2022:

2022 marks the bicentennial of the birth of Frederick Law Olmsted, Sr., considered the “Father of Landscape Architecture.” TCLF will recognize this significant milestone in several of the foundation’s key programs.

Landslide 2022: The Landscape Legacy of Frederick Law Olmsted: Each year TCLF creates a thematic Landslide® report and digital exhibition about threatened and at-risk cultural landscapes, with the goal of making each site more visible, revealing its value, and promoting public engagement in the form of advocacy and stewardship. As part of the bicentennial of Frederick Law Olmsted’s birth, Landslide 2022 will highlight threats to Olmsted-designed landscapes. The call for nominations for Landslide 2022: The Landscape Legacy of Frederick Law Olmsted will be issued in February 2022 and the report will be released in the Fall.

Commensurate with sponsorship level, you have the opportunity to include your logo or name on the program web page, in the digital exhibition, in e-blasts, and recognition in the press release, and elsewhere.

What’s Out There: The Frederick Law Olmsted Online Guide: On April 26, 2022, which marks the 200th birthday of Frederick Law Olmsted, Sr., recognition TCLF TCLF will release a comprehensive online guide to his public works and those of his successor firms (e.g. Olmsted, Olmsted & Eliot, etc.). The online guide will include biographies, thematic essays, and a compendium of landscapes across North America. Olmsted’s legacy continues to influence the field of landscape architecture today, yet many Olmsted landscapes are currently at-risk or underappreciated. TCLF aims to ensure this landscape heritage endures by identifying its value, raising its visibility, and engaging the general public along with designers, advocates, students, researchers, and others through free online content.

Commensurate with sponsorship level, you have the opportunity to include your logo or name on the program web page, in the online city guide, in e-blasts, recognition in the press release, and elsewhere.

Walks & Talks: This relatively new and extremely popular program focused on urban landscapes features walking tours led by award-winning landscapes who offer their unique perspectives on places they see daily as they walk to work and/or through favorite public landscapes. The 2022 Walks & Talks will focus on Olmsted-related sites. Limited to 25 attendees and ranging from 90 minutes to three hours in duration, Walks & Talks are unscripted, mobile seminars led by design thought leaders who share their unique way of seeing the world.

Commensurate with sponsorship level, you have the opportunity to include your logo or name on the program web page, in e-blasts, recognition in the press release, and elsewhere.

What’s Out There Weekends: Hosted in different cities every year, What’s Out There® Weekends bring to light the unique landscape legacy and local character of each city as reflected by its publicly accessible parks, gardens, plazas, cemeteries, memorials, and neighborhoods. Engaging large and diverse audiences (typically 1,000+), this program offers two days of free, expert-led tours of more than two dozen sites that demonstrate the region’s diverse landscape legacy, encouraging participants to discover the little-known design history of places they may pass every day.

  • St. Louis, MO, Sept 24-25, 2022
  • Washington, D.C., June 18-19, 2022
  • Other cities in progress, including Cleveland, OH, and Dutchess County on the Hudson in New York State

Commensurate with sponsorship level, you have the opportunity to include your logo or your name on the event web page, in the printed guidebook, in the online city guide, in e-blasts, recognition in the press release, and elsewhere.

Garden Dialogues: Now in its tenth year, Garden Dialogues brings together landscape architects and their clients to discuss the creative process, the give and take, and the collaboration that yields a great garden. This unique program offers small groups the opportunity to experience some of today’s most beautiful gardens created by some of the most accomplished landscape architects and designers currently in practice. In this tenth anniversary season, Garden Dialogues will take place across the country from March through October, with tours offering audiences the chance to join the conversation among owner, designer, and, if appropriate, other significant contributors to the garden’s design (e.g., architect, master gardener, historian).

Commensurate with sponsorship level, you have the opportunity to include your logo on the event web page, on e-blasts, have your logo printed on each program distributed to event attendees, receive complimentary registrations to socialize with attendees, and more.

Pioneers of American Landscape Design Oral History Project: Pioneers oral histories are an ever-growing, award-winning series of videotaped first-person interviews with significant practitioners. Now featuring seventeen oral histories, the series examines each designer’s personal and professional history, their overall design philosophy, and how that approach was carried out in their most emblematic projects. The richly edited video segments include never-before-seen archival footage, new photography, and on‐location videography.

This year's oral histories include:

  • Julie Bargmann, recipient of the inaugural Cornelia Hahn Oberlander International Landscape Architecture Prize.

Commensurate with sponsorship level, benefits include recognition on project’s web page, recognition on project launch e-blasts and press release, and more.

Race and Space: Announced in 2020, the Race and Space initiative spans all of TCLF’s programming and is dedicated to increasing documentation and awareness of cultural landscapes throughout the U.S. associated with African Americans, Latinx Americans, Native peoples, and others. In 2021, the annual Landslide report and digital exhibition examined thirteen sites through detailed, richly illustrated narratives and eighteen short videos. In 2022, TCLF will further expand its databases of sites, including the addition of important typologies (e.g. freedom colonies, burial grounds, campuses of Historically Black Colleges and Universities, etc.), and pioneering professionals and others associated with the sites. Working with local partners, sites will be identified, research conducted, and final text, photography, and documentary style video created and uploaded to TCLF’s online database. This content will be folded into TCLF’s free, searchable What’s Out There database, which features more than 2,100 site descriptions, 1,000 profiles, and 12,000 images, all vetted by researchers and historians. Each entry includes a description of the site’s design history, photographs, and an interactive map.

Annual Excursion at the ASLA Conference on Landscape Architecture 2022: San Francisco, CA: To kick off the American Society of Landscape Architects (ASLA) Conference on Landscape Architecture 2022 in San Francisco, California, The Cultural Landscape Foundation (TCLF) will host a daylong excursion. This annual event, which always sells out, is carefully curated and will include expert-led tours of iconic sites in nearby Sonoma, transportation, lunch, and the opportunity to socialize with landscape architects and allied professionals. Sites included on the excursion will be announced in Spring 2022.

Commensurate with sponsorship level, you can use your complimentary registration to interact with landscape architects and allied practitioners, have your logo or name on the event web page and on event e-blasts, and more.

NEW CONFERENCE Oberlander Prize Forum II: Landscape Activism: Julie Bargmann, inaugural laureate of the Cornelia Hahn Oberlander International Landscape Architecture Prize, is known for an activist approach to practice. For more than thirty years, she has sought out environmental and social challenges and devised remediation strategies for addressing/healing their ecological systems and cultural lifeways. From abandoned mines and toxic industrial sites to fallow urban lands, she has combined a sensitivity to site histories, ecology, and social equity to transform derelict sites into vibrant community assets. Like Cornelia Oberlander before her, and like Ian McHarg and Frederick Law Olmsted, Sr. before them, she has worked to transform both the public landscape and the nature of landscape architecture itself. The Cultural Landscape Foundation has assembled a group of notable design professionals, historians, and critics to consider the ambitions and directions of activist practices today. Such practices range widely, encompassing individual designers and design firms, non-governmental organizations, and academic research; representatives of all these groups will be included. Like Julie Bargmann, some individuals, like Jane Edmonds and April de Simone, take an entrepreneurial approach to social and environmental problems, doing their own research and proposing transformative solutions. Design firms like Olin, SWA, and Design Workshop are increasingly creating research arms or pro-bono departments, enabling staff members to conduct research and develop new design responses. Other organizations, like KDI (the Kounkuey Design Initiative) or Blacks in Green, are exploring more collaborative and community-based approaches to urban and environmental regeneration. Meanwhile, academic research and student projects are generating substantive new perspectives. Given the scale of contemporary challenges, from climate change and biodiversity loss to racial and social equity, the need for activist approaches to design is greater than ever. The Oberlander Forum will showcase the ways that landscape architecture is often taking the lead in these efforts.

Silent Auction: Held in conjunction with the ASLA Conference on Landscape Architecture, TCLF's annual silent auction features approximately 90 pieces of art created by landscape architects, architects, artists, photographers, and others. Auction proceeds benefit TCLF’S education and advocacy initiatives. Commensurate with sponsorship level, you have the opportunity to include your logo or name on the event web-page and the online bidding site, and more.

If you would like to receive additional information or are interested in becoming a Season of Events Sponsor, please contact TCLF's president and CEO, Charles A. Birnbaum, at 202-483-0553 or charles@tclf.org.